Advertising novelty



Aug. 3, 1943.

s. SCHWEITZER ADVERTISING NOVELTY File d Dec.

[9-H 4 ,7 INVENTOR. Y %a mfly gbe used to arouse and stimulate ititerest in I ,ermsiz-ere noticeably spaced-from the brimga e sdmeartieleof commerce l V v t v t =T= n a et e et0and-do noti the lass 1 ".iThe primary object of'theinventionisf'toprcj- 5-; in any manner 'whats I 13 l vldeen attractive balancing :toy whichmayf be Integral with pr attached 3 notchmort ipn which has space thereo fdr jadverti's ihg the a as=ir1 same. i t t q i the brimgot theglessas n FigureI g q Another object is to construct afdevice of the i0 Mounted on the forward orextreme ends of the; 9

type mentioned outof inexpensivematerials:and errhsffl eresmall weightsiip These may take which m'aly be quickly and eesilyapplied toiithe without disturbanceor' annoying loss of time. V Further objectwis; to 'c'onstructfsuch device so -'3 consist ofsmallnickelp e edfr fitsw h M l .vertisingindiciathereon.

V the following description and :claims together thatgmay be: y a q u 1 applied, and; a w itlh the accompanying drawing ilijwhich llke' should-:blenfljwith ahd substantially complete. parts are "design'atedl'by like reference. characj- 1 the incomplete lornalmental design Z l imprinted tcrsrandwhereinr if mounted on a conventional beverage glass; i 3 fly wings utilizes the structure; 1

ready to applyi Figure Vis a cross-sectional view thereof takenj r j o g my g theydevice y be easily and" Q 7 along thglineflnd in the direction of the arrows quickly placed therbrilmportiion '3' r V Figure 5 wewvof modlfied SFm, of h fyshould be jof such proportions and size that devicemndm V 1 t Figure VII is a side view thereof. z

1 In the drawing there is shown a conventional g Mounted on theybrim ms a stiff piece of paper form. 'Ihepaper may be of an inexpensive kind 5.

requirement isthat it be light in weightandstifi ifidiciai a indicated byxthe t 29 m the 22 which digress and form 'a \l 'shaped pattern I; The 5 WP? t tu y ma be of almost anyornamentel configuration so h m s w the d c e S" D bi11.-- 7 rm h device s w i th draw; ties or its movements. For example; the ad- I irig resembles e1 hutterflyl 'I'he-por tionbetween 7 r 1 j the diverging arms 22 is referredjto-hereinas the words -drink the balance blend and the de V notch portion and is indica tedjin the drawing vice itself ls capableofbeing balanced inesojme+ 1 1 'bythe character 23. The'fgeneralshape ofgthe {5g whatbailline manner; r vp t l ;?f2 3 25 710 i t it I ADvERTIsING f i j h t shakeelneights ohioh V hsmitagitsp ttt 12,rti g tfsttime} "V she is mqun e y n th l d lbej suchixthat hen i vThis inventiontrelates o advertising' meens H Sglass I' l tesllin Figurej I the r 1 asy' to turnndown- I assdciatedwith a; particular commodity l'and'i 23 is ia, smell tah flwhich; v

e f s r srlllen IV. and made/w ensa e: 1

e r' ha o fa m and mayb mpl le u dtq 1 l honesid pv l h p v or am ed-i eretqe s ow l the drawing 'As illustrated,athefweightsgfi:

article to be advertised or the containeij thereof thatitfmay;becomeranimated or:to movedne plied-to the paper asfshoyvn jin the FigQr II I; lliiluier"which automatically discloses the 2d- R IV; an dmV -z The irivet's; howe\ er,;;should'be'fof Q l i 1 l suehmat a eolorgandisize that becomegno +1 These and other objects and features of the fl m fox-itheljmdemmtweeffect rather tha lf v invention l e m e rr a -10 their:tunc o a se .'I' y should be' f ;a, -kirid on the top oflth ldevige ln the drawingg f qn- 7 aemriiple, -the oxnamentat -designj rof ther butter two *weights =25 es -shown" Figure I is a, perspective view Iof the device FigureII is a plan view of the device particu-q for its completioni A 1 H larly illustrating howthede co rative design ltherew 1 e mamv-shape ody'pontior s 2!] and of harmonizes with the niaterial 1 used in its t 2 4ma,y h m utt operation w l l p lused ofepplied to the glass, the table is;sim p Figure1IIIis airont view-of the device made ply t rn d down] softhat -it depends atright r angleSJ thereto end 'is'gently-hookedon tothe FigureIV'is aside view thereofi -f briinfoi the:glass. In this way, the exact Teen Figure? 1 Theshape of the'body a thetwoiweights'l s when Imountecl'on the glass, thetwo weights 25 l j belancethe portion 01f. the body belowuor to the t t l V rear'oi the tab portion "24, ar d the weights glass, 1 le e 1%;? or fflfii: s; should be sddisttibutedg-thatthe assembledde-x which glass has a lip or m por 10D v reo r J v wi horma z t l on t i i V l I :of the glass of its own eccordesshown, ,1 2. which is blanked nsubstantially a V shaped "I Each e i hasrcertamfladvertismg mdicia printed on the bottoiri surface thereof andwhich sucheshordinary letterwriting paper. Its only:

enough to retainjtsnormal shape. The arms Lcl aw h radvert n f n e a 9 houldfto V or- Whenaits, advertising Modified form The modified form of the device shown inthe l Figures VI and VII is substantially the same as r the one heretofore described.

portion 20, an ornamental design 2i and ad-; 'vertising indicia 29-imprinted'thereon, diverge ing arms 22,-a notch portion 23 and a pair of I V It diiTers from the preferred form r 1 in that the'paper is of a liquid absorbing type,

Ithas a body Weights 25.

and the tablfi; instead-of 'being'short'and round as showninthe Figures I and III} is long and stem-like, The stem 28 is immersed in the bevthat of a slowly moving butterfly. i

One'.of the many 'objects o'f'this novelty def vioe is that is applicable to many types of comfl rner'ciial beverages andis' relatively inexpensive J ,to produce and'us'e in large numbers jIhey may 7 be quickly and easily applied by thewaiters' or i hos ts and 'do not require sensitive balancing for t l complete effect. '-I'he device may also be" used ge coaster or support for the beverage glasswhen 'theeffctiveness .of the animation is gone function isv no longer;

the primary value. 7

Y While the invention has "been illustratedfin its t preferred forms and while certain general terms I have been'used to describe it, it is to be understood that the embodiment of the invention as described and illustrated"herein is not t ojbe considered'in a limitingsense as there are many vention' which are also considere'd to be within thefs'cope ofthe appendedclaimsa @Ifclaim: i v

1 In combinationi with a glass and a liquid 5 therein; an animated advertising noveltyglcornprisingga sheet member including diverging arms substantially tangential to the said glass and in spaced relation therewith, a tab membervintegral with the sheet member depending therefrom and engageable with the said glass, and a capillary'st'em portion on the said sheet memher immersed in the said liquid and capable of'being saturated thereby, the said tab and sheet members having a center of gravity in the, stem portion causing the said arms to assume a horizontal position when the stem, portion'is I unsaturated and;to assume; a verticalposition Q-Whenthestemportion is saturated with the'said uquiu g 1. v 7 v 'ZL'In 'combinationiwith a glass and a liquid therein, an "animated; advertising novelty; comprising, a'sheet member including diverging arms substantially -tangeritial to the said glass and :in s'pacedfrelation therewith, and a capillary stem portion attached tojthe sheet member, en} gageable. with the said 'gl-a'ss, immersed inthe said' liquidand capable of'being saturated the're-. 5 with, the""said sheet member having a center of-gravity in the stem portion causingthesaid arms to assume a horizontalpositionjwhen the stem portion is unsaturatedeand to assume 'a jfvertical position" when the stem portion is; sat rated with thesaid liquidgf 3. In 'coinbinatio n with a glass 'erein, an-. aniirnatedadvertisi sheet member-incl s.- substantially :tangenti'al to Q and a'liquid ovel'ty, 'come diverging said glass and insp'aoed' relation therewithfithe said sheet otheridesigns,forms"onmodifroationsof thei'riwv q memberhavinguaf'clecorative'design imprinted on thev tops thereof andiadvertisingi indicia on the bottomthereoi, and a eapi llaryzstem portion at ta'ched to the sheet member, engageable with the said, glassjirnmersed in the said liquid an'dfca' pable of being saturated'f therewith, the" said 7 4O 7 member: having a center of gravity in the ste portion causing 'the said arms to: assume a horizontal position when'the'stemportion isaunsatu-j ratedthusyexposing'the decorative design to nor s -mal view vand to assume'a vertical posi cnwhen the'stem portion is saturatedwith the saidliquid thus exposing the advertising'i-ndiciato normal f SAMUEL (SCHWEIZ'ZERI- 

